Friday, June 4, 2010

But you're not saying anything either...

Seth Godin wrote a nice piece on boilerplate/meaningless text. The example he gave was

The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.

Like any qualified geek, the first thing I did was to load the text into Google to see where it had come from. Funny thing is... I found two different law firms using it. What are the odds?

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