Oh, they're good. They're very good.
I mean the folks at Google, of course.
I just googled myself. I'll admit it, I'm no different than anyone else. But to my surprise, the top four results were actually references to me, and not some decade old obituary from some unfortunate who happens to share my name. Wow. Four out of four. Astonishing.
Then I typed the same search into a "private" browser window, and discovered that to the rest of the world, I only get two of the top ten positions. Of course, I'm sure that a query from France wouldn't even place me on the first page.
I'll assume that they aren't doing this on purpose. But if they were, wouldn't it be brilliant?